Views
4,218
Feature
·
Analytics
See what your customers actually do with what you ship.
Per-entry and per-board analytics, email opens and clicks, trending feedback, and a cross-module dashboard — all fed by an append-only event log. First-party by default with no cookie-banner surprises, and forwardable to PostHog, Mixpanel, or Segment when you want the data in your own stack.
Changelog views
12,284
↑ 18.4%
Active feedback
342
↑ 8.1%
Subscribers
1,284
↑ 12.4%
Survey responses
928
↑ 24.6%
What's inside
The numbers your team asks for.
Without a Looker subscription.
No Google Analytics consent banner on your public pages, no SQL to write. The data from the modules you're already using — queryable out of the box, and forwardable to PostHog, Mixpanel, or Segment when you want it in your own stack.
Cross-module dashboard
One screen covering changelog views, active feedback, subscriber growth, and survey responses — with sparklines and trend arrows.
Per-entry & per-board
Drill into a single changelog entry or feedback board. Views, reactions, comments, submission rate, vote velocity.
Email opens & clicks
Per-broadcast open rate, click-through rate, and top-clicked link. Tracking pixel + signed click redirects — no third party involved.
Trending detection
Feedback posts and changelog entries sorted by vote or reaction velocity — not raw counts. See what's catching on now.
Activity timeline
Every meaningful event — published entries, status changes, confirmed subscribers, survey responses — in one reverse-chronological feed.
CSV export
Every report downloadable as CSV — raw event log, per-entry stats, subscriber behavior. Your data, your spreadsheet (Pro+).
Forward to your stack
Stream changelog & feedback events into PostHog, Mixpanel, or Segment as productlog_<event> calls — keep your public pages script-free and still get the data in the tools you already run (Pro+).
Overview
One dashboard, the numbers your team actually asks about.
Views, active feedback, subscribers, and survey responses — with sparklines, trend arrows, and a period selector. The activity feed below shows every meaningful event across modules in one place.
- 4 headline KPIs with 30-day sparklines, week-over-week deltas
- Cross-module activity feed — "shipped", "commented", "subscribed"
- Trending feedback — top posts by vote velocity, not just raw votes
- Period comparison: last 7 days vs previous 7, etc.
New entry: v6.2.0 "Dark mode" published
2m
8 comments on "Multi-region probing"
14m
MK voted on "Audit log" (now at 87)
1h
Slack integration moved to In progress
2h
42 survey responses to Q2 product pulse
3h
12 new subscribers confirmed
5h
Email digest sent: 1,284 recipients
8h
Drill in
Every entry, post, and survey — its own analytics page.
Click any changelog entry to see views, reactions, and comments over time. Any feedback board: submissions, vote velocity, status distribution. Any survey: completion rate, NPS, per-question answer counts.
- Views, reactions, and comments per changelog entry — over 30 days
- Submissions, vote velocity, and status funnel per feedback board
- Completion rate, NPS, and per-question aggregation per survey
- Hourly aggregation keeps the data close to real-time
Dark mode, everywhere
Reactions
318
Comments
42
Email CTR
7.6%
Email
Know which releases actually got read.
Every broadcast comes with sent, delivered, open, and click counts — measured by a tracking pixel and signed click-through URLs. Drill in to the per-link breakdown or the per-subscriber timeline.
- Open rate, click-through rate, unsubscribe rate per broadcast
- Per-link clicks — find out which CTA actually works
- Per-subscriber engagement — see who opens everything and who churns
- No Mailchimp, no Postmark dashboard — all data stays with ProductLog
Sent
1,284
Opened
873
Clicked
281
Forward to your stack
Keep your public pages script-free — and still get the data where you work.
ProductLog's own analytics are first-party and need no trackers on your changelog or roadmap. When you do
want the numbers in the product-analytics tool you already run, forward changelog and feedback events to
PostHog, Mixpanel, or Segment as productlog_<event> capture/track calls — server-side,
so nothing extra loads in your visitors' browsers.
- Forward to PostHog, Mixpanel, or Segment — pick one or all three
- Events arrive as
productlog_<event>capture/track calls - Server-side forwarding — no third-party script on your public pages
- Available on Pro and up; your first-party dashboard stays on every plan
changelog.published
·
feedback.created
forwarded server-side as
productlog_<event>
PostHog
capture()
Mixpanel
track()
Segment
track()
Every detail covered
And everything else a product analytics tool needs.
Append-only event log — Every interaction stored immutably for 90 days.
Hourly aggregation — Summary tables rebuilt in the background; dashboards stay fast.
IP & UA hashing — Privacy-first. No PII stored in events.
No third-party scripts — Your public pages stay tracker-free and cookie-banner-free. Forward to PostHog, Mixpanel, or Segment when you want the data in your own stack (Pro+).
End-user identity — Events carry a stable end-user id, so the same customer is recognized across modules.
Vote velocity — Ranks posts by votes-per-hour, not cumulative total.
Status funnel — Pending → Planned → Shipped conversion per board.
Period comparison — Last 7 days vs previous 7, last 30 vs previous 30.
Client beacon — A lightweight public endpoint records views and reactions from your public pages — no auth, a fixed event vocabulary, rate-limited per IP.
Rate-limited endpoints — Tracking calls throttled per IP to shrug off abuse.
CSV export — Raw event log or summarized stats, downloadable (Pro+).
Event webhooks — HMAC-signed webhooks fire on 8 domain events (changelog published, feedback created / status-changed / commented / voted, survey response, roadmap status / shipped), with a delivery log (Business).
Pairs with
Better with the rest of ProductLog.
Analytics only means anything when it's measuring the things you ship and the ideas you collect.
Changelog
Every entry shows views, reactions, and comments — and every broadcast shows open and click rates.
Learn moreFeedback
Vote velocity and status-funnel charts per board — see what's gaining momentum before it peaks.
Learn moreSurveys
Completion rate, NPS score, and per-question aggregation — all in the same results page.
Learn moreSee what your customers do with what you ship.
Every plan includes the basic dashboard. Upgrade to Pro for full per-entry analytics, CSV export, and event forwarding to PostHog, Mixpanel, or Segment.